A&B Famous food specialists have always been on the cutting edge.

In fact, it was A&B that led the Great Gefilte Revolution that changed the world's perception and appreciation of Gefilte Fish!

Until A&B, people who didn't know better would associate Gefilte with those shapeless tasteless globs in jelled broth that slithered out of a jar.

Unfortunately, the true Gefilte fish remained beyond the reach of the masses. Only real Bubbies who cherished the tradition, remembered the treasured old country recipes and had the time and patience to clean and potchke could produce limited amounts of Gefilte fish that sufficed only for their close family and friends.

Meanwhile, consumers everywhere yearned for a real taste of Grandma's old-fashioned Gefilte Fish. Some manufacturers tried to imitate Grandma with off the shelf Gefilte ersatz, but it just wasn't the same. It lacked 'taam,' that memorable and authentic yiddish flavor, and certainly had no aroma at all.

The historic traditional Shabbat and holiday delicacy made with so much love and devotion over the centuries certainly deserved better.

Then it happened! Using innovation and the latest in technology, A&B Famous Gefilte Fish dared to research and experiment, and was finally able to produce a genuine Gefilte Fish, -the real thing! Every bit as good as the original, here was a major achievement that has been compared to the advent of sliced bread!

A&B came to the rescue with their delicious fresh frozen ready-to-bake ground fish loaves whose fame spread throughout the land. Besides A&B's super quality fish and ingredients that made it so successful, the convenient preparation helped popularize it. When you walk into a home preparing A&B's for Shabbat and the holidays, you can actually smell the good old Gefilte aroma wafting through the rooms like back in the Lower East Side, and you can almost feel Grandma's presence in the kitchen.

Finally, there is that elegant presentation of A&B Gefilte dish at the table, as each person is served a nice presentable portion. They're not all uniform pieces as if they've been through a commercial slicer. The host can slice varying sizes according to number of diners, or may choose to cut wider slices for the adults and thinner slices for younger children, to eliminate waste.

In days bygone, only the more common carp or flounder were ground into Gefilte fish, while the more expensive Salmon was cut into fancy steaks or fillet. But for A&B nothing was too fancy for Gefilte, so they ventured forth and introduced us to the world's first upscale Salmon Gefilte Fish.

Recently, A&B's culinary creativity is taking Salmon to where it never went before.

A&B now offers Salmon Salami, Salmon Pastrami and even Salmon Hot Dogs.

These are certainly much healthier than the regular meat Deli, and yes, they are strictly 100% Pareve!

Originally, A&B's new twist on Salami and Pastrami made its debut this summer during the 'Nine Days,' when we refrain from meat in mourning the Holy Temple's destruction.

The 'Nine Days' are now long past, but the amazing idea has caught on for all the rest of the days of the year. Even though A&B's Salmon looks like meat and tastes 99% like meat, it isn't really meat, so even the most observant can eat it with a dairy meal.

But whatever A&B does, it is committed to the highest standards and product consistency. A&B Gefilte Fish is 100% natural, and absolutely free of any chemicals or preservatives. As tasty as the old fashioned homemade version, A&B allows you to serve your family and guests delicious gefilte fish and say: "I cooked it myself - just like Grandma used to make."

Historically, Gefilte Fish was born hundreds of years ago in the east European ghettoes and Shtetls, and some feared that Gefilte Fish wouldn't make it in contemporary America. Fortunately, A&B has taken Gefilte Fish into the new millennium by upgrading Grandma's venerable recipes. Gelfilte Fish isn't at the Shabbos table just for the Mitzvah; -it now provides a most elegant entrée to a gourmet Shabbos dinner. Indeed, A&B's free booklets offer many novel recipes allowing us to continue the old traditions in the most modern manner.

Packaged in an attractive easily stacking box printed with instructions and recipes, A&B is available in four flavors: Sweet, Half Sweet, Sugarless and Salmon Gefilte Fish. It is also bulk packaged for caterers and institutions.

The New York Times, Miami Herald Tribune and Cincinnati Inquirer Food Editors have been raving about A&B products, and it is becoming available in more kosher stores and supermarkets.

A&B also conducts promotional tasting events across the country, such as the Hadassah Women's convention, Baltimore's Jewish food Expo and Long Island's Jewish Arts Festival.

Get your organization to invite A&B to your meeting! Call 888-425-4101, ask for Sales & Marketing, and their representative will certainly spice up your event.

We could go on and on listing A&B's many virtues and advantages, but due to ad space limitations we will now just have to cut. .